I build brands that grow.

A man with blond hair and a beard, wearing a teal t-shirt, sitting on a green cushioned bench at a light wood table, resting his chin on his hand, smiling, in a modern interior space with wood paneling on the wall.

From the first idea to a scalable business — I combine creativity, strategy, and hands-on entrepreneurial experience to make it happen.

Your business, built for growth.

Most agencies give you logos and campaigns. I go further. I’ve founded and scaled my own brand — råbowls® — from scratch into multiple locations. I know what it takes to go from idea to execution, from struggling concept to a recognizable and profitable business.

With me, you don’t just get creative work — you get a partner who understands operations, finances, customers, and growth.

check out råbowls®
A green shopping bag with the message "power up on plants" placed behind four stacked plant-based food containers on a wooden table. The containers have green and yellow labels.

From idea to impact: I build brands that grow.

〰️

From idea to impact: I build brands that grow. 〰️

Who I Work With…

Restaurants & Lifestyle Businesses

From local spot to loved brand

You’ve built something people enjoy, but you want to look more professional and attract consistent customers. I help restaurants, cafés, gyms, and lifestyle businesses create branding, menus, and content that stand out in a competitive city. The result: a brand customers return to, not just a place they try once.

Startups & Scale-ups

Investor-ready and built for growth

You have the idea and momentum — but to scale, you need clarity, consistency, and credibility. I work with ambitious startups and scale-ups to sharpen their positioning, build a strong brand identity, and create pitch decks and campaigns that convince both investors and customers.

Entrepreneurs & New Ventures

Turn your idea into a real business

You’re at the beginning — full of ideas, but unsure how to turn them into something concrete. I guide entrepreneurs through the entire process: from strategy and branding to website, content, and even internal systems. Together we turn your “business child” into a brand that’s grown up and ready for the world.

Why Work With Me:

I don’t just design brands — I build businesses.

At 21, I founded råbowls® and scaled it into a multi-location multi-channel food brand across Germany and the Netherlands and through EDEKA’s, gorillas, huuva®, and several restaurants. I know the grind, the mistakes, and the shortcuts — because I’ve lived them.

That’s why with me, you don’t just get creative work. You get entrepreneurial expertise that turns vision into growth.

Highlights:

  • Founder of råbowls® — franchise stores, EDEKA & Gorillas retail partnerships, delivery-only concepts like huuva®.

  • Brand & Growth Consultant — branding, UX, SEO, content, and campaigns for brands like BabaCous, Kkokki Loves Vegan, & The Change Starts.

  • Experience in investor relations, financial strategy, franchise development, and automation.

  • Multilingual & multicultural — fluent in German, Dutch, English; advanced in Portuguese & Spanish.

  • MSc Marketing, BSc International Business, Minor in Philosophy.

Illustration of business analytics and strategy, including graphs, charts, a target with an arrow, a magnifying glass, and upward trending arrows.

Strategy

  • Every strong brand starts with direction. I develop a clear strategy based on market research, audience insights, and business goals — so every step you take builds towards growth.

    • Market & audience research

    • Brand strategy & positioning

    • Campaign strategy

    • Business & growth plans

Illustration of a man planting a large plant with an upward arrow-shaped leaf, symbolizing growth or progress, with bar charts in the background.

Branding & Sytems

  • A strategy is only as powerful as the brand that carries it. I design distinctive identities that customers remember — and create the internal systems that keep your team consistent as you grow.

    • Logo design & rebranding

    • Visual identity & brand guidelines

    • Packaging, menus, store & interior concepts

    • Training manuals & onboarding documents

    • Process infographics & internal videos

Digital marketing and social media branding concept with a camera, smartphone, computer monitor, social media icons, video play button, and a bottle labeled "BRAND".

Content & Design

  • From digital to physical, I create the content that makes your brand visible and desirable. Professional photography, social media assets, and marketing materials that connect with customers across every channel.

    • Website & social media assets

    • Professional photography & video

    • Marketing materials (digital & print)

    • Event design & signage

    • Infographics & editorial design

Let’s build a brand that doesn’t just look good, but grows.